SELF-IDENTIFICATION
e.g are you a bona fied FB Ads specialist in search of the thing you don't know?
CALL TO ACTION
CONFIRMATION
e.g I've got great news! That's exactly what I'm going to show you. Add CTA that links to payment section on same page.
CALL TO ACTION
CREDIBILITY: YOU
e.g My marketing agency has been running facebook ads successfully for very happy clients since 2013 - You're in safe hands.
SERVICES: FEATURES
e.g DIY, Group and 1:1, list features of the program in each instance. Each instance needs it's own CTA that links to separate checkout pages.
01
Statement1
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CALL TO ACTION
Statement2
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CALL TO ACTION
02
03
Statement3
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CALL TO ACTION
CREDIBILITY
Social Proof
e.g Testimonials from previous clients, preferably video testimonials. If this is a new
program for you, then you can hide this section until you have your first happy clients.
BENEFITS
e.g This course will IMMEDIATELY put you above your competition and give you the reassurance that you are up to date in your specialism
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LOW
Ticket Offer
$/£20 ENTRY POINT COURSE
e.g Not ready for the full course?
That's ok! Why not try the first
Module for just $/£20? Embed
checkout here for swift conversion.
ADD A PS FOR THE SKIM-READERS
e.g I get it, there was a lot of text to read, all you really need to know is that this is a Facebook ads course for specialists to fill in the few gaps that you've got so you can move to the next level.
