Self-Identification
e.g are you a bona fied FB Ads specialist in search of the thing you don't know?
Confirmation
e.g I've got great news! That's exactly what I'm going to show you. Add CTA that links to payment section on same page.
Establish: You
e.g My marketing agency has been running facebook ads successfully for very happy clients since 2013 - You're in safe hands.
Service: Feature
e.g DIY, Group and 1:1, list features of the program in each instance. Each instance needs it's own CTA that links to separate checkout pages.
Statement 1
Nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Statement 2
Nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Statement 3
Nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Credibility: Social Proof
Benefits
- Lorem ipsum dolor sit amet
- Consectetuer adipiscing elit
- Lorem ipsum dolor sit amet Consectetuer
- Dolore magna aliquam erat volutpat
- Ut wisi enim ad minim veniam
- Quis nostrud exerci tation ullamcorper
- Suscipit lobortis nisl ut aliquip ex
Write the offer (features)
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi
Add a PS for the skim-readers
e.g TL:DR - I get it, there was a lot of text to read, all you really need to know is that this is a Facebook ads course for specialists to fill in the few gaps that you've got so you can move to the next level. Add CTA's for DIY:GROUP:1:1
